Sampled from 6 of Coolors's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC2C94 accent
#111111 text
Coolors is the most loved color palettes app and website that inspires 2M+ creatives every day! • Create your color schemes with the super-fast generator. • Organize them in handy projects and collections. • Export as image or PDF, or just copy and share the link • Pick colors from your best photos with ease • Choose by several layouts and create beautiful collages with photos and palettes • Explore thousands of ready-made palettes to inspire your work If you need support, please go to help.coolors.co If you'd like to send feedback, please write to info@coolors.co Terms of Service: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://coolors.co/privacy-policy Follow our Instagram page for your daily colors inspiration: @coolors.co From a creative to all the others. Made with love by Fabrizio Bianchi - fabrizio.io
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Coolors's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Coolors runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC2C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.