Sampled from 4 of 安利's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#4C64A4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
安利APP是安利公司为营销伙伴打造的一站式展业平台,是我们营销伙伴在日常展业时不可或缺的综合应用,它融合了网上商城、事业数据、百科资讯、业务办理等所有信息。只要有安利卡号就能下载\登录使用这个一站式展业平台。 【商城】 让您可以浏览及搜索安利所有产品,随时随地加购及分享给小伙伴下单,参与促销及配售活动,并提供更全的支付方式,轻松便捷满足您的购货需求。 【事业】 就如您的事业管家,整理您所有的核心展业信息。包括业绩,奖励,收入,顾客管理及新人专区等。 【内容】 就如您的百科博士,最完整的公司内容中央厨房收录,提供各种类型内容,好找好搜,一搜即得;提供各种日更栏目内容,每天为您提供各种内容物料进行转发,支持社交圈运营,还提供内容下载与收藏。 【业务办理】 就如您的网上营业厅,想查询\办理账号常用的业务办理都能在这找到。如:安利E卡的续期/授权/身份更变,收款账户管理等。 【大字版】 可以随意切换大字版,功能简洁,超大字体,简单易懂,高效好用。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 安利's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 安利 runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C64A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.