Sampled from 4 of 天虹官方APP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#348434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
天虹APP是天虹数科商业股份有限公司为顾客量身打造的一款创新型APP,融消费和服务于一体,为大家带来全新的购物体验。 凭借不断的创新和长久以来对品质的不懈追求,天虹连续多年荣获CCFA零售创新大奖、2017-2018年度电子商务示范企业、2019年荣获中国电子商务年度评选“年度转型企业”称号。天虹APP团队也于2017年荣获中国零售创新团队大奖。 --这样购物才够酷-- 【手机快速买单】 超市买单不排队?这种黑科技在天虹你就可以体验到啦!使用天虹APP边逛边扫码,一键核验,就是这么酷炫~是时候换种姿势买单啦~ 【天虹到家】 没空逛超市?天虹超市直达到家,快捷方便,谁说在家不能逛超市? 【停车缴费】 进出天虹停车场,无需取卡,无需备零钱,手机一键缴费,天虹会员还有专属优惠呦~ 【购物卡付款】 绑定天虹购物卡,在超市百货便利店买单直接出示付款二维码支付,再也不用携带购物卡。还能实时掌握购物卡余额,个人积分,交易明细情况等,购物更轻松。 【拍小票积分】 用户在商户消费后,使用天虹APP的拍小票积分功能,将小票完成拍摄并快速上传,审核通过后…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 天虹官方APP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 天虹官方APP runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #348434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.