Sampled from 6 of ViCare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#FC3C14 accent
#111111 text
ViCare - Die beste Verbindung zwischen Dir und Deiner Viessmann Heizung. Neue Möglichkeiten der Heizungsregelung über das Internet bietet die ViCare App. Über die einfach gehaltene grafische Oberfläche von ViCare ist die Bedienung der Heizung ganz intuitiv möglich. Sicherheit Wärme und das Gefühl von Sicherheit ● Auf einen Blick sehen, ob alles im grünen Bereich ist ● Die Adresse des hinterlegten Fachhandwerkers im direkten Zugriff Kosten sparen Wohlfühltemperatur einfach einstellen – bei Abwesenheit von Zuhause Kosten sparen ● Einfache, komfortable Bedienung der Heizungsanlage ● Tagesablauf hinterlegen und automatisch Energiekosten sparen ● Auf Knopfdruck am Smartphone Basisfunktionen einstellen Rundum sorglos Der direkte Draht zum Fachhandwerker – für den Fall der Fälle ● Einfach die Kontaktdaten des Fachhandwerkers hinterlegen ● Schnelle und effektive Hilfe – der Fachhandwerke…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are ViCare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ViCare runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC3C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.