Sampled from 6 of GOAT – Sneakers & Apparel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74C4E4 accent
#111111 text
GOAT is the global platform for the greatest products from the past, present and future. Shop new and pre-owned sneakers, apparel and accessories, including new-season, vintage and sold-out items. Unlock app-only drops, join exclusive events and discover curated collections. SHOP THE GREATEST BRANDS Explore more than two million listings from streetwear and luxury brands, including Nike, Air Jordan, adidas, New Balance, Rick Owens, Fear of God Essentials, Loewe and Palace. NEVER MISS A DROP Track upcoming releases, save your most-wanted styles and stay in the know with real-time updates. Place offers and get notified instantly on price drops and restocks. GET INSPIRED Discover stories featuring creative visionaries such as Yoon Ahn, Peso Pluma and Tyshawn Jones. Try before you buy and experience sneakers on feet in augmented reality. AUTHENTICITY ASSURED Shop the greatest style…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are GOAT – Sneakers & Apparel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GOAT – Sneakers & Apparel runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74C4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.