Sampled from 6 of ZipBy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04045C bg
#272772
#546C8C accent
#FFFFFF text
What is ZipBy? When you download and register ZipBy on your phone you can drive in and out of any ZipBy enable car park without needing a ticket. If payment is required it automatically charges your credit card when you exit the car park. Why ZipBy? • Ease of registration • User friendly • Pre-book your parking spot • Ticketless entry and exit • Secure credit card payment • No standing in line to pay for your parking • Emailed parking receipts • Emailed monthly statement • Work expense claims • Register using your contact and credit card details • Once registered no need to interact with the App • Apple Pay available for Zoned Parking payments Continued use of GPS running in the background can dramatically decrease battery life.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are ZipBy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ZipBy runs a dark set where the background shifts from screenshot to screenshot (first shot #04045C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #546C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.