Santander Cycles is the self-service, bike-sharing scheme for short journeys in inner London. The official Santander Cycles app from Transport for London is the only app to send bike release codes straight to your smartphone. So you can skip past the docking station terminal and get on your bike quicker. Simply register with your bank card, and use the app to ‘Hire now’ from a nearby docking station. Follow the instructions to get your bike release code. Tap the code into the docking point and you’re good to go! You can also: • See up-to-the-minute information about which docking stations have bikes and spaces available • Plan a journey with an easy to follow map • Receive notifications – for example, summarising the cost at the end of your hire • View your recent journeys and charges • Save your favourite docking stations • Become a London Rider - complete challenges and hire cycles…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Santander Cycles's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
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