Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Woolworths's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#048444 bg
#27955E
#B4E46C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Browse and shop specials, get inspired with affordable dinner ideas and budget and plan with Lists. You can then choose delivery to your door or pick up from your store at a time that suits. VIEW THE CATALOGUE Browse our weekly specials in the catalogue and get exclusive sneak peeks to next week’s specials. NEVER MISS A SPECIAL Check out 'My Specials and Offers' to easily see when your favourites are on special and get more of what you love, for less. FIND ITEMS FASTER IN STORE Check the aisle number and see if it’s in stock at your local store. Switch the app to ‘in store’ mode to help find what you need faster. BUDGET & PLAN WITH LISTS Create lists on the go, check your total spend before you shop and re-order your favourite items in a tap. GET ORDER UPDATES Leave your groceries to us and get on with your day. We'll keep you updated every step of the way. BOOST, SCAN & GET REWA…
App details
What you can learn from Woolworths
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Woolworths's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Woolworths runs a dark set with one background colour (#048444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B4E46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.