Screenshot style breakdown
Sampled from 6 of Airtime - Mobile Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7CBCFC bg
#6DA5DD
#344C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Airtime Spend at 200+ retailers to earn credit off your mobile bill. How it works: 1. Download the app 2. Register, and link up to 10 debit and credit cards 3. Browse and shop with any of our retailers 4. Once you’ve earned £10 of rewards, take it off your phone bill (Pay-As-You-Go or Pay Monthly) Retailers include: - Boots - Argos - IKEA - ASOS - New Look - The Range - Waterstones Join 4.5million members already saving on their mobile bill, simply by shopping at our 200+ retailers. You can also buy gift cards for 120+ major high street retailers such as ASDA and Sainsbury’s, book holidays through any of our Trips and Escapes partners such as Jet2Holidays and buy phone insurance through protectyourbubble.com, all of which will save you more off your mobile bill. Fully PCI Compliant, we’re official partners of Visa and Mastercard. Your data is safe, encrypted and secure. And Airtime…
App details
What you can learn from Airtime - Mobile Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Airtime - Mobile Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Airtime - Mobile Rewards runs a light set with one background colour (#7CBCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #344C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.