Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Casual dieting's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#FCFC84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
New weight-management app with very popular cute illustrations from Japan! This is a must-see for everybody who has ever tried a weight-management app without being able to actually stick with it! The cute rabbit and Pisuke will casually support your diet this time! [Characteristics] 1.- Cute graphs! The illustrations that show up change depending on your weight's increase or decrease. You can use the illustrations that appear on the graphs as stickers for the journal integrated within the app. This ensures you won't feel depressed even if you gain some weight! 2.- Very complete journal function! Not only you can keep a journal of your weight and body fat, but you can also write what you ate along with daily happenings! Over 100 different stickers that you can choose to use depending on your daily mood! The more you use the app, the more stickers you get, so that you can continue to…
App details
What you can learn from Casual dieting
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Casual dieting's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Casual dieting runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCFC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.