Screenshot style breakdown
Sampled from 5 of FAX from iPhone: Send Doc App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#FCE43C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Send & receive faxes from iPhone or iPad on the go. Fast and easy! No Fax Machine Required! Send any document everywhere. NO need to use an old school fax machine or go to a fax office. Key Features: Powerful fax app: - Fax from iPhone in 90+ international countries; - Advanced document scanner & image processing; - Best possible quality achieved no matter what types of documents you use; - Combine multiple documents into a single fax; - Preview any document before sending; Receiving faxes: - Dedicated number to receive faxes; - Receive faxes from anywhere in the world; Upload any types of documents: - Send just about any file type as a fax (PDF, DOC, JPG, PNG & TIFF, HTML); - Create new documents with images as you go (Photo Gallery, Camera); - Import any types of documents (Dropbox, iCloud, Google Drive, Box or any other source). Try powerful tracking: - Track sent documents…
App details
What you can learn from FAX from iPhone: Send Doc App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are FAX from iPhone: Send Doc App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FAX from iPhone: Send Doc App runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE43C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.