Sampled from 5 of U-Haul: Moving Made Easier®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F46414 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 7 words on average (longest 12).
Get moving in minutes with U-Haul, your local moving truck rental. Get an instant quote, reserve a truck, trailer, propane tank, and more with just a few taps. Modify your reservation on the go, and pick up or return your rental any time, day or night. It's Moving Made Easier®. Rent propane tanks, storage for moving supplies, a truck, or a trailer for home improvement projects in minutes, modify your rental with ease every step of the way, and pick up or drop off your rental on your schedule with just a few taps. It's truly Moving Made Easier®. It’s the fastest and most secure way to manage your move! Not sure where to begin with your truck or storage rental? Use the location finder to search for U-Haul stores near you that offer the products and services you need. Easily save your favorite locations for quick and convenient access. Click to call or get directions with just a few taps …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are U-Haul: Moving Made Easier®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: U-Haul: Moving Made Easier® runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F46414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.