Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Rul3r's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C64FC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
무언가의 길이를 측정하고 싶었지만 손에 통치자가 없었습니까? Rul3r은 이와 같은 상황을 위해 정확히 만들어 졌기 때문에 필요할 때마다 휴대 전화에서 항상 휴대용 눈금자를 사용할 수 있습니다. 또한 Rul3r은 더 많은 도구를 제공합니다. * 각도기 * 수직선 * 정신 수준 * 고도, 기압 및 위치 측정기 * 데시벨 미터 * 서수 날짜 변환기
App details
What you can learn from Rul3r
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Rul3r's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rul3r runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C64FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.