Sampled from 5 of Fuel Map Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCE43C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 10.8 words on average (longest 20).
Fuel Map is a crowd-sourced database of petrol stations and fuel prices from all across Australia. Fuel Map also shows real-time fuel prices for WA, NSW, and QLD, sourced from government resources. Stations in WA show prices for both today and tomorrow! (Tomorrow's prices available after 3:00pm) Locations of petrol stations are shown on the map as a branded pin with the last known fuel price displayed above. The slide-in site list makes it easy to find the cheapest petrol price in your area. Fuel Map also comes with a handy fuel log so you can keep track of your fuel purchases, as well as your vehicle's fuel economy.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Fuel Map Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fuel Map Australia runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE43C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.