launchshots / colors / burgundy

Burgundy

Symbolizes luxury, richness, and ambition.
#800020

Color codes

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HEX
#800020
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RGB
128, 0, 32
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HSL
345°, 100%, 25%
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CMYK
0%, 100%, 75%, 50%

Tints & shades

Tints — lighter
#800020
#952B45
#AA556A
#C08090
#D5AAB5
#EAD5DA
Shades — darker
#800020
#6B001B
#550015
#400010
#2B000B
#150005
Hues — around the wheel
#800020
#804D00
#468000
#008026
#006C80
#000080
#6C0080
Tones — toward gray
#800020
#80122E
#80253B
#803749
#804957
#805B65
#806E72
Temperatures — warm to cool
#460080
#790080
#800053
#800020
#801300
#804600
#807900

Palettes & harmonies

Complementary
#800020
#008060
Analogous
#800020
#802000
#800060
Triadic
#800020
#208000
#002080
Split complementary
#800020
#008020
#006080
Square
#800020
#608000
#008060
#200080
Monochromatic
#800020
#3D000F
#610018
#9E0028
#DB0037
#FF1A53

Color contrast

Here's how text looks on burgundy versus the color as text — a quick legibility check before you use it behind captions.

Hello World
Hello World
Hello World

At this lightness, burgundy pairs best with white or very light text for readable captions.

What Burgundy means

Burgundy is associated with luxury, richness, and ambition. In design and branding, it's chosen to evoke exactly these qualities — which is why the color behind an app's screenshots and store presence does so much quiet work before anyone reads a word.

As a vivid, dark, warm color (HSL 345°, 100%, 25%), burgundy reads as energetic and inviting. That temperature matters in design: warm tones draw the eye forward and create urgency, which is worth keeping in mind when you decide what role this color plays in your layout.

Color psychology of Burgundy

Colors shape how people feel before they consciously register why. Burgundy, with its associations of luxury, richness, and ambition, sends a specific signal — and using it deliberately means matching that signal to your product. A meditation app and a finance app both benefit from intentional color, but rarely the same one. The question isn't whether burgundy is "good," but whether the feeling it carries matches the story you want your app to tell.

Using Burgundy in app screenshots & UI

If you're designing App Store or Google Play screenshots, burgundy works as a background or accent when it fits your brand's personality. A few practical notes:

Try Burgundy in your screenshots

Use this exact color as a background or accent in your App Store & Google Play screenshots — free, in your browser, no signup.

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FAQ

What does the color Burgundy symbolize?
Burgundy is associated with luxury, richness, and ambition.
What is the hex code for Burgundy?
#800020 — RGB 128, 0, 32, HSL 345°, 100%, 25%, CMYK 0%, 100%, 75%, 50%.
What colors go well with Burgundy?
Its complementary color is #008060. For softer pairings, try the analogous colors #802000 and #800060, or build a monochromatic set from its tints and shades above.
Is Burgundy a warm or cool color?
Burgundy is a warm color. Warm colors feel energetic and advance toward the viewer.
What text color is readable on Burgundy?
Use white or light text on a burgundy background for the best contrast and legibility.
Is Burgundy good for app screenshots?
It can be, if it matches your brand. Use it consistently, keep captions high-contrast, and test how it looks at small thumbnail sizes in search results.

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