Screenshot style breakdown
Sampled from 6 of Universal Assistance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04244C bg
#274265
#046CA4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Quem somos? Nascemos há mais de 40 anos oferecendo serviços dedicados à assistência integral ao viajante. Nossa presença global abrange cinco continentes, com centrais de atendimento em todo o mundo com operadores multilíngues disponíveis 24 horas por dia, 365 dias por ano. Desde março de 2018, a Universal Assistance faz parte do Cover-More Group, a divisão de seguro e assistência ao viajante do Zurich Insurance Group. Diante de eventuais problemas de saúde ou jurídicos, extravio de bagagem, passaporte ou documentos, um simples contato conosco põe em funcionamento o mais avançado sistema de atendimento.
App details
What you can learn from Universal Assistance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Universal Assistance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Universal Assistance runs a dark set with one background colour (#04244C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #046CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.