Sampled from 4 of 云相伴's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C6CEC accent
#111111 text
应用描述 产品功能介绍: 【GPS定位功能】设备可通过GPS和LBS精准双定位,GPS或者基站定位获得设备的经纬度信息保存在服务器,app获得经纬度信息显示在地图上。 【电子围栏】app设置好安全区域,设备离开限定范围,将发送短信提醒。 【轨迹回放】服务器保存设备的位置信息,app可以通过选择时间播放一天的位置信息。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 云相伴's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 云相伴 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C6CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.