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Navigation apps: screenshot design benchmarks

How Navigation apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 35 listings by LaunchShots.

29%
use a light theme across the set
light 29%mixed 26%dark 46%
54%
put the caption above the phone
above 54%below 23%overlay 6%no caption 17%
5.8
screenshots per listing on average · 17% use 8 or more
3.66
average App Store rating of the analysed apps
Background colours
white 40%blue 26%black 14%teal 3%orange 3%

Based on 35 analysed listings in Navigation. Updated continuously as new apps are analysed. How we measure →

Analysed Navigation listings

MTA TrainTime
dark · caption none · 7 shots
Speedometer Simple
mixed · caption bottom · 6 shots
ANWB Onderweg & Wegenwacht
light · caption top · 10 shots
深圳地铁通 - 深圳地铁公交出行导航路线查询app
light · caption bottom · 6 shots
重庆地铁通 - 重庆地铁公交路线查询app
light · caption bottom · 6 shots
Mudflap
dark · caption none · 8 shots
Track N Trail - Hunting & Maps
dark · caption top · 7 shots
NaviGator for Gainesville RTS
mixed · caption overlay · 5 shots
Паркли – парковки Москвы и СПБ
dark · caption top · 6 shots
TripRank - Speed Tracker
dark · caption top · 6 shots
PETROMINit!
light · caption top · 4 shots
Stegra.io - Motorcycle GPS
dark · caption top · 10 shots

How to read this

If you're designing screenshots for a Navigation app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 54% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.8 screenshots — Apple allows 10, and only 17% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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