Sampled from 4 of Gallup Access's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C5C5C bg
#727272
#EC6C04 accent
#FFFFFF text
Gallup Access helps you discover your strengths, improve team performance and boost employee engagement - all backed by Gallup’s world-class research. Whether you’re focused on your own development or leading others, the app gives you practical tools to take action, build better relationships and turn insights into real results. For Individuals • Discover your CliftonStrengths • Share your strengths with friends, family and colleagues to deepen relationships. • Get notifications when others share their strengths with you and learn what makes them unique. • Use AI-generated personalised insights to improve partnerships and apply strengths effectively. • Compare your strengths with others with side-by-side charts and partnership insights. • Explore learning modules and resources to build confidence and grow every day. For Managers and Teams • Understand team dynamics using CliftonStreng…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Gallup Access's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gallup Access runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C5C5C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC6C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.