Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of IPSY: Personalized Beauty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD4DC bg
#DDBAC1
#EC6CAC accent
#111111 text
- #1Discover Curated Beauty
- #2Take our Beauty Quiz and we'll match you with the best products for you
- #3Get curated products starting at just $15/month + shipping
- #4Discover tips and tricks for using your new products
- #5Get matched with more products you'll love by reviewing your picks
- #6Access member-exclusive sales in the IPSY Shop for epic savings
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 9.3 words on average (longest 14), 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers …
App details
What you can learn from IPSY: Personalized Beauty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are IPSY: Personalized Beauty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IPSY: Personalized Beauty runs a light set with one background colour (#FCD4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC6CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.