Screenshot style breakdown
Sampled from 6 of RNI Films: Photo & RAW Editor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#9C7464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Get real film look while shooting digital. At RNI we always wanted to transfer the true character of analogue film to digital medium. So we did by digitising our library of analog slides and negatives, building their profiles and packaging those profiles into a lightweight and easy to use mobile app. RNI Films is a great mobile companion for those who appreciate the beauty of analogue photography. And this little app enables creators to bring the artistic flair of film into their mobile workflow. Many professional photographers find our film profiles to be more sophisticated and true to real film than rivals. That's because we work really hard to recreate every subtle aspect of real film, with great attention to general accuracy, colour separation, skin tones and grain texture. RNI's film-simulating expertise is proven by time and appreciated by photographers from all over the glo…
App details
What you can learn from RNI Films: Photo & RAW Editor
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are RNI Films: Photo & RAW Editor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RNI Films: Photo & RAW Editor runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C7464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.