Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Enterprise Rent-A-Car's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#149C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Enterprise Rent-A-Car brand is part of the world’s largest car rental provider. With over 9,500 car rental locations around the world, it has never been easier to rent a car while on the go. The Enterprise car rental app is your free travel planner across the US, Canada, Europe, Latin America and more. Our award-winning customer service and variety of vehicle options from economy to luxury car rental will keep your travel worry-free. The Enterprise car rental app allows you to easily find a rental car, view or modify upcoming reservations, modify your rental return date and time, get directions to your rental car branch or call roadside assistance for 24/7 help on the road. Stay signed into your Enterprise Plus account on the app to make reservations faster and earn points you can redeem for free rental days. Make a car rental reservation: • Find car rental locations near you for your …
App details
What you can learn from Enterprise Rent-A-Car
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Enterprise Rent-A-Car's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Enterprise Rent-A-Car runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #149C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.