Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of BloodHorse Daily's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C5C3C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
BloodHorse Daily is a briefing of important topics in Thoroughbred breeding, racing, and sales from the editors of BloodHorse. Delivered to your smartphone, it provides analysis, commentary, and news on the current issues and trends surrounding the Thoroughbred industry. BloodHorse Daily includes: * Concise and curated daily analysis and commentary for the Thoroughbred industry * Race results and analysis for both stakes and other key races * Entries for upcoming stakes and other key races * Latest headlines from BloodHorse.com The app is free to download and use. BloodHorse, founded in 1916, serves the Thoroughbred industry as its premier international news and information magazine and website for racing and breeding. Coverage includes race reporting, comprehensive analysis, events, trends, debate, farm management, pedigrees, people, profiles, medication issues, investigat…
App details
What you can learn from BloodHorse Daily
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are BloodHorse Daily's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BloodHorse Daily runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C5C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.