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News apps: screenshot design benchmarks

How News apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 29 listings by LaunchShots.

48%
use a light theme across the set
light 48%mixed 24%dark 28%
38%
put the caption above the phone
above 38%below 28%overlay 17%no caption 17%
4.7
screenshots per listing on average · 7% use 8 or more
3.16
average App Store rating of the analysed apps
Background colours
white 48%blue 14%teal 14%pink 7%black 7%

Based on 29 analysed listings in News. Updated continuously as new apps are analysed. How we measure →

Analysed News listings

NHK ONE ニュース・防災
light · caption bottom · 9 shots
Voyent Alert!
light · caption overlay · 10 shots
Quattroruote
mixed · caption bottom · 4 shots
أخبار الوظائف
dark · caption bottom · 3 shots
Värnamo Nyheter
light · caption bottom · 3 shots
Fagersta-Posten
light · caption none · 3 shots
Periódico La Razón
light · caption overlay · 3 shots
MBC 뉴스
mixed · caption top · 6 shots
Levante-emv
light · caption overlay · 4 shots
INE
mixed · caption overlay · 4 shots
WESER-KURIER - Nachrichten
mixed · caption top · 5 shots
Alerto - se brott i närheten
dark · caption bottom · 5 shots

How to read this

If you're designing screenshots for a News app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 38% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 4.7 screenshots — Apple allows 10, and only 7% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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