Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Google Keep - Notes and lists's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCF474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
• Capture, edit, share, and collaborate on your notes on any device, anywhere. • Add notes, lists, photos, and audio to Keep. • Organize your notes with labels and colors. • Set and forget. Get reminded about a note at the right time or place. • Record a voice memo and have it automatically transcribed. • Grab the text from an image to help you quickly find that note again through search. WHEN AND WHERE YOU NEED IT Need to remember to pick up some groceries? Set a location-based reminder to pull up your grocery list right when you get to the store. Need to finish a to-do? Set a time-based reminder to make sure you never miss a thing. SHARE YOUR THOUGHTS WITH FAMILY AND FRIENDS Next time you go to the store, share your shopping list on Keep and watch as items get checked off in real time. No need for text messages back and forth. Get things done together, faster. FIND WHAT YOU NEED, F…
App details
What you can learn from Google Keep - Notes and lists
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Google Keep - Notes and lists's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Keep - Notes and lists runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCF474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.