Screenshot style breakdown
Sampled from 6 of Brivo Mobile Pass's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#7C4C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Brivo Mobile Pass introduces a new level of convenience by providing you with the ability to access secured areas with your smartphone. Available exclusively for the Brivo Access cloud-based access control platform. As an enhancement to Brivo Access, Brivo Mobile Pass is a new digital credential format available to all active accounts to eliminate the need for physical keys and access cards. Easy to use and no new hardware required, Brivo Access administrators simply email a Brivo Mobile Pass to a user, allowing them to add the credential to the mobile application and unlock doors with their smartphone.
App details
What you can learn from Brivo Mobile Pass
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Brivo Mobile Pass's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Brivo Mobile Pass runs a light set with one background colour (#E4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C4C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.