Sampled from 4 of APPatient's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#744CC4 accent
#111111 text
Welcome to APPatient™, the end-to-end patient engagement app created for Modernizing Medicine® patients and providers. APPatient™ is a mobile, fully-functional patient engagement app that can help both patients and providers save time. Patients can access telehealth and information, and push notifications can keep them up to date on primary medical concerns. Practices with Premium Patient Connect can take advantage of 24-hour online check-in, expediting intake paperwork. It can also help providers treat patients on the go. APPatient Patient Benefits: - Chat allows you to communicate with your healthcare team. - Request prescription refills from your phone. - Access your medical records on the go. APPatient Provider Benefits: - Allows patients to access their healthcare records directly. - Communicate with patients. - Access patient information stored in EMA® from your phone. - Lab…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are APPatient's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: APPatient runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #744CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.