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Medical apps: screenshot design benchmarks

How Medical apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 48 listings by LaunchShots.

54%
use a light theme across the set
light 54%mixed 31%dark 15%
29%
put the caption above the phone
above 29%below 19%overlay 19%no caption 33%
5.5
screenshots per listing on average · 23% use 8 or more
3.42
average App Store rating of the analysed apps
Background colours
white 60%blue 15%red 6%black 6%purple 4%

Based on 48 analysed listings in Medical. Updated continuously as new apps are analysed. How we measure →

Analysed Medical listings

Medical Park
mixed · caption none · 8 shots
НаПоправку - врачи онлайн 24/7
mixed · caption top · 10 shots
Das E-Rezept
light · caption top · 6 shots
Joint Academy
light · caption top · 5 shots
春雨医生-在线咨询购药平台
dark · caption none · 4 shots
Ренессанс Здоровье
dark · caption none · 7 shots
Служба Крови
dark · caption none · 9 shots
Dubai Health - دبي الصحية
dark · caption top · 4 shots
Glooko – Track diabetes data
light · caption top · 5 shots
HM Hospitales
light · caption none · 5 shots
沈阳智慧医保
light · caption bottom · 3 shots
ร้านยากรุงเทพ
light · caption overlay · 5 shots

How to read this

If you're designing screenshots for a Medical app, this is the field you're competing in. A light theme is the majority choice, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 29% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.5 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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