Sampled from 5 of Brands For Less - Shopping App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4D4 bg
#DDD6BA
#FCCC04 accent
#111111 text
Brands for Less, offering women's and men's fashion from high quality designer brands, all at up to 80% less than the retail price. Brands For Less became a trend in the online shopping industry and was the main factor behind the success and expansion of the Brands For Less group. Download Brands For Less and shop for: Men’s Fashion: Brands For Less is home to over 3,000 brands and offers a wide collection of clothing like casual shirts, dress shirts, hoodies & sweatshirts, jackets & outerwear and many more, in addition to personal care & grooming, shoes and accessories for men. Women’s Fashion: Brands For Less offers a large collection of branded women’s clothing, including Bodysuit Dresses, Hoodies, sweatshirts, Jackets, Outerwear, Jeans and many more. Kid's Fashion: Brands For Less also offers products from the top kids fashion brands with a large collection of kids clothing, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Brands For Less - Shopping App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Brands For Less - Shopping App runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4D4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.