Sampled from 6 of MEI's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74DCE4 accent
#111111 text
O aplicativo MEI oferece uma maneira rápida e segura para que você, microempreendedor individual, possa, dentre outras facilidades, emitir o DAS para pagamento mensal das obrigações tributárias, solicitar restituição de valor pago indevidamente ou entregar sua declaração anual. Funcionalidades: Consulta - Informe o CNPJ para pesquisa ou o selecione da sua listagem de favoritos; - Consulte as informações constantes no seu Cadastro SIMEI; Documento de Arrecadação (DAS) - Veja rapidamente as situações dos períodos de apuração (liquidado/a vencer/devedor) para o ano-calendário selecionado; - Emita DAS referente aos meses que não foram liquidados; Pedidos de Restituição - Solicite e acompanhe seus pedidos; Declaração Anual - Faça sua declaração anual do MEI; Perguntas e Respostas - Tire suas dúvidas sobre o MEI.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are MEI's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MEI runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74DCE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.