Sampled from 6 of myGP®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#24A4E4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8 words on average (longest 12), 100% speak to "you".
“Easy to use. A great way of seeing your records making appointments and ordering repeat prescriptions” Download today and start managing your health at your fingertips – anytime, anywhere. Key Features: With NHS login, you can now access myGP via the NHS’s secure identity verification process. Just look for and follow the NHS login link to get instant access to your NHS medical records, order your repeat prescriptions and more. It’s that simple. Healthcare Marketplace - offering you exclusive benefits from a range of services, including physiotherapy, nutrition and fitness, and talking therapies. Order Repeat Prescriptions – never run out again! Order repeat medication online and have it sent directly to your pharmacy of choice or straight to your door – whatever works best for you! View Your Medical Records – can’t remember when you last had a vaccine? View your medical records on th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are myGP®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myGP® runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #24A4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.