Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Oura's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#2C7494 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Meet Oura Ring - the revolutionary smart ring that translates your body’s most meaningful messages to transform how you feel every day. The award-winning Oura App is your personal health companion, delivering valuable insights and daily recommendations to help you to make health and wellness a daily practice. THREE DAILY SCORES Your Sleep, Activity, and Readiness scores give you a clear understanding of the state of your body with actionable guidance on how to stay balanced. ACCURATE BY DESIGN Your finger provides the most accurate reading for over 30 biometrics like heart rate, body temperature, blood oxygen, and more. BEST-IN-CLASS SLEEP MONITORING Wake up to in-depth analysis of your sleep patterns and personalized tips to optimize your routine, so you’ll feel more energized every day. ADVANCED ACTIVITY TRACKING From mountain climbing to meditating, Oura Ring tracks your daily…
App details
What you can learn from Oura
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Oura's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Oura runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C7494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.