Sampled from 4 of Deal or Continue's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#B40C0C accent
#111111 text
Choose your case. Open the others. Decide when the offer is right. DEAL OR CONTINUE is an exciting case-opening game where every choice can change the outcome. Twenty cases contain different prize values, ranging from 1 to 5,000,000. Can you keep the highest prize in play, or will you accept the Banker’s offer? HOW TO PLAY ▣ Choose one case to keep until the end. ▣ Open the remaining cases and reveal their values. ▣ Receive offers from the Banker throughout the game. ▣ Decide whether to make the deal or continue playing. ▣ Try to finish with the highest possible prize! No questions to answer—just smart decisions, good timing, and a little luck. Make the Deal or say No and Continue playing. The choice is yours! All in-game prizes are virtual and have no real-world monetary value.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Deal or Continue's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Deal or Continue runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B40C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.