Sampled from 6 of 小馋猫惠点餐's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC0C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
小馋猫惠点餐,3-5元吃外卖,实现外卖自由!小馋猫惠点餐为您推送周边优质美食活动,超级省钱吃外卖。 每天都有大额外卖红包可以领取,会员日、多返日等每天都有活动,其中还有免单活动哦,奶茶、水果、饮料等福利多多!小馋猫惠点餐目前已经分布于北京、上海、西安、郑州、太原等城市。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 小馋猫惠点餐's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 小馋猫惠点餐 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.