Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of PayPal Business's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0474BC accent
#111111 text
Screenshots
Icon palette
About this app
For businesses on the go. Send invoices, track sales and manage your money with the PayPal Business app. • Make and send invoices quickly • Manage sales and track account activity • Transfer money • Manage your Working Capital cash advance • See monthly, quarterly and yearly sales trends at a glance • Access your customer information quickly and easily SEND INVOICES AND GET PAID Make, send and manage invoices quickly from the PayPal Business app. PayPal's invoice creation tool also makes it easier to send payment reminders to customers directly from your mobile device. MANAGE SALES AND ACCOUNT ACTIVITY See your daily sales and view your business' monthly, quarterly and yearly sales at a glance. WITHDRAW MONEY Move money to your linked merchant bank account, issue refunds and send money in just a few clicks. Save time by skipping the queues at the bank with this mobile money-managem…
App details
What you can learn from PayPal Business
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are PayPal Business's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PayPal Business runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.