Screenshot style breakdown
Sampled from 5 of TransLoc's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#046CBC accent
#111111 text
Screenshots
Icon palette
About this app
TransLoc is your personal assistant for getting to work on time, spending the day running errands or hopping around campus for classes. TransLoc is the only app with public transit options, a trip planner, ride-sharing and bus schedules. Not sure how to get from point A to point B? No problem! Use the trip planner to find the best public transit routes, times and services to fit your schedule. You can even favorite the bus stops you use the most to always have arrival predictions at your fingertips. Wondering if you have time to grab a coffee before getting on the bus? With TransLoc, you’ve also got access to scheduled and estimated arrival times…perfect for those mornings when a 5-minute coffee run is essential. Where available, you can even bring the bus stop to you! TransLoc connects you to nearby ride-sharing services offered by your city or campus. Best of all, it’s cheaper than…
App details
What you can learn from TransLoc
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are TransLoc's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TransLoc runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #046CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.