Sampled from 6 of Apoteket's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4DC bg
#C8C8C1
#1C6454 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 3.4 words on average (longest 9).
Detta kan du göra i Apotekets app Hantera alla dina receptärenden Med appen kan du enkelt hantera alla receptärenden för dig själv, dina barn, dina husdjur och personer du har fullmakt för. När du har loggat in, kan du se alla viktiga detaljer kring högkostnadsskyddet, t ex aktuell period, hur mycket du har kvar till frikort och vilken rabatt du har rätt till. Du kan chatta direkt i appen om du har frågor om läkemedelsbehandling, läkemedlets effekt, hur mediciner fungerar ihop, med mera. Smarta påminnelser och erbjudanden Påminnelser sparar tid och garanterar att du inte missar något viktigt. Du blir påmind när högkostnadsperioden går mot sitt slut, när det är möjligt att göra nya uttag på dina recept samt när det är dags att förnya recept. Passa också på att aktivera pushnotiser för kampanjer och erbjudanden, så att du inte missar ett bra erbjudande. Ge fullmakter och handla åt någ…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Apoteket's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apoteket runs a light set with one background colour (#E4E4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C6454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.