Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of MG app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECEC bg
#DDCFCF
#EC8464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
O MG app Cidadão é o aplicativo oficial do Governo do Estado de Minas Gerais com o objetivo de oferecer acesso aos principais serviços prestados pelos órgãos e entidades da administração pública mineira. O MG app Cidadão tem como funcionalidades principais: - Consulta Popular: Reparação Brumadinho - Certidão de Nascimento, Casamento e Óbito - Auto de Vistoria (AVCB) - Água e esgoto – Copasa - Energia – Cemig - Veículos e condutores (Detran MG) como pontuação do condutor, solicitação de 2ª via da Carteira Nacional de Habilitação (CNH), Situação do Veículo e Emissão de Extrato de Multas - Consulta e avaliação das unidades de atendimento do Estado (Escolas, Delegacias, Policia Militar, Sine, UAI, Unidades de Sáude, Farmácias Regionais, Hemominas) - Servidor Estadual – Contracheque - IPVA MG 2021 e Taxa de Licenciamento - Consulta de medicamentos (fornecidos pela Farmácia de Minas) - Consu…
App details
What you can learn from MG app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are MG app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MG app runs a light set with one background colour (#FCECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC8464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.