Screenshot style breakdown
Sampled from 6 of 工银商户之家's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC848C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
“工银商户之家”是工商银行签约商户的多功能互联网服务助手，具有互动服务、支付结算、数据分析、促销发布、金融产品营销等功能。 1. 互动服务：为工行线下收单商户开通线上咨询服务，建立银行与商户、商户与客户之间的互动服务； 2. 支付结算：商户可通过本APP实现快捷的入账服务和多种支付结算方式，并支持线上退货等业务，把传统结算业务开上互联网高速路； 3. 数据反馈：商户可通过本APP实现对账数据，并利用大数据技术协助商户进行数据分析，帮助商户提升人气和营业额； 4. 内部管理：商户可通过本APP实现强大的内部管理，商户可以方便地进行总分店权限、门店信息、优惠信息、评价信息、团购信息的维护和管理工作。 5、扫一扫增加支持团购券二维码。 （本应用内所有活动为中国工商银行主办，苹果公司不是赞助者，也没有以任何形式参与活动）
App details
What you can learn from 工银商户之家
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 工银商户之家's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 工银商户之家 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC848C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.