Sampled from 6 of Ritchie Bros.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#F4843C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Bid & Buy Wherever You Are Sign in with your Ritchie Bros. account or create one, and take the marketplace with you. Find equipment fast, track it your way, and bid directly from your phone. Smart search suggestions and a revamped browsing experience put more inventory in view, so you find what you need faster. Save any search and check My RB to see what's new since you last looked. When you're ready to bid, Bid Focus Mode keeps you in it - swipe to place a bid, see instantly if you're winning or outbid, and jump back into the action without losing your place. Follow closing lots in real time with Live Auctions, and place a one-tap bid the second it's your turn. Every listing comes with a revamped inspection report and full photo library, so you make the call before you bid. Track everything from My RB: your bids, your watchlist, and your saved searches - synced whether you're on …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Ritchie Bros.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ritchie Bros. runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4843C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.