Screenshot style breakdown
Sampled from 6 of ITV7's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC7424 accent
#111111 text
Screenshots
Icon palette
About this app
ITV7 - THE HOME OF FREE TO PLAY HORSE RACING & FOOTBALL Make your seven selections for your chance to win huge jackpots and prizes every week - completely for free. Track your progress in real time, compare your performance with friends and other players using our leagues. Keep your eyes peeled for enhanced jackpots and opportunities to win additional prizes. Download now and put your knowledge to the test! ITV7 FOOTBALL Get in on the football action and enter the ITV7 football competition, to be in with a chance of winning massive jackpots! Partnering with ITV, ITV7 is your ultimate companion for football this year. How to Enter Completely free to enter, all you need to do is answer 7 questions for the chance to win huge jackpots on football matches. Good luck! Test Your Football Knowledge Think you know football? Test your knowledge through ITV7 and find out if you’re a…
App details
What you can learn from ITV7
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are ITV7's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ITV7 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC7424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.