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Sports apps: screenshot design benchmarks

How Sports apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 53 listings by LaunchShots.

36%
use a light theme across the set
light 36%mixed 25%dark 40%
40%
put the caption above the phone
above 40%below 21%overlay 6%no caption 34%
5.8
screenshots per listing on average · 17% use 8 or more
3.62
average App Store rating of the analysed apps
Background colours
white 30%black 23%blue 19%red 9%green 6%

Based on 53 analysed listings in Sports. Updated continuously as new apps are analysed. How we measure →

Analysed Sports listings

NBC Sports
dark · caption top · 4 shots
Hard Rock Bet Sportsbook
mixed · caption none · 8 shots
SportsEngine - Team management
light · caption top · 5 shots
Tutto il Calcio
mixed · caption none · 6 shots
OLIMPBET - Ставки на спорт
dark · caption top · 10 shots
TeamSnap
light · caption bottom · 7 shots
beIN SPORTS CONNECT
dark · caption top · 3 shots
LALIGA FANTASY: Manager Fútbol
dark · caption top · 5 shots
Domyos E Connected
dark · caption bottom · 6 shots
TeamReach – Your Team App
mixed · caption none · 5 shots
SportExpressen
mixed · caption top · 5 shots
Fish AI - AI Fishing App
dark · caption none · 8 shots

How to read this

If you're designing screenshots for a Sports app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 40% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.8 screenshots — Apple allows 10, and only 17% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

Free, in-browser App Store & Google Play screenshot editor — device frames, captions, exact store sizes.

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