Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Simply Wall St's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242424 bg
#424242
#CCA41C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Simply Wall St is the only end-to-end platform built for the long-term investor. We've created a Portfolio Command Center where 7 million investors come to see the full picture. By combining portfolio tracking and analysis, institutional-grade research, and daily market updates - we give you the power to look past the volatility and stay the course. At the heart of our platform is Narratives - an investing strategy used by the world's most successful investors. Narratives allow you to build, track, and follow a clear thesis for every stock you own - empowering investors to make decisions based on fundamentals rather than hype. The result? You don't just own the stocks - you own the story. HOW DOES IT WORK? Simply Wall St brings everything together - your portfolio, your research, and the market - into one clear, organized view. IMPORT YOUR PORTFOLIO, QUICKLY AND SECURELY It's time …
App details
What you can learn from Simply Wall St
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Simply Wall St's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Simply Wall St runs a dark set with one background colour (#242424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CCA41C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.