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Finance apps: screenshot design benchmarks

How Finance apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 70 listings by LaunchShots.

30%
use a light theme across the set
light 30%mixed 41%dark 29%
50%
put the caption above the phone
above 50%below 7%overlay 9%no caption 34%
6.3
screenshots per listing on average · 31% use 8 or more
4.11
average App Store rating of the analysed apps
Background colours
white 29%blue 26%black 19%green 9%teal 4%

Based on 70 analysed listings in Finance. Updated continuously as new apps are analysed. How we measure →

Analysed Finance listings

中国农业银行
light · caption none · 5 shots
Mercado Pago: banco digital
light · caption overlay · 7 shots
Sicoob: Conta, Cartão, Crédito
mixed · caption none · 10 shots
Revolut — Plus qu'une banque
dark · caption bottom · 9 shots
Loterias CAIXA
dark · caption overlay · 6 shots
RecargaPay: Pix Cartão e Conta
mixed · caption top · 8 shots
Cartão Luiza: descontos Magalu
dark · caption none · 6 shots
Meu Alelo
mixed · caption top · 7 shots
next: Conta Digital e Cartão
mixed · caption none · 8 shots
Banco PAN: Conta, Cartão e +
light · caption top · 7 shots
Inter Empresas: Conta PJ
mixed · caption none · 7 shots
BTG Pactual Investimentos
dark · caption top · 6 shots

How to read this

If you're designing screenshots for a Finance app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 50% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6.3 screenshots — Apple allows 10, and only 31% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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