Screenshot style breakdown
Sampled from 5 of 母子健康手册's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#747474 bg
#878787
#044C64 accent
#FFFFFF text
Screenshots
Icon palette
About this app
母子健康手册，是一种的全新理念的健康手册。将枯燥无味的纸质书，以多功能应用形式呈现给大家。 · 营养食谱，提供常规饮食、妊娠高血压、妊娠贫血、妊娠重吐、妊娠高血糖等五类人的健康营养膳食食谱 · 在孕妇学校，可以观看学习从妈妈的妊娠到宝宝的出生还有妈妈做月子这整段过程中的一些小知识。 · 在我的日记，妈妈也可以记录一下怀孕期间的心情和一些与宝宝之间的趣事 · 在政策法规中，可以了解到一些与怀孕相关的一些政策及法规 · 宝宝的变化，提供了从怀孕第一天开始到最后一天每一天宝宝的变化。
App details
What you can learn from 母子健康手册
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 母子健康手册's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 母子健康手册 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #747474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #044C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.