Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of FreePrints Photobooks's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C5CAC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Everyone loves photo books, but making them has always been cumbersome, time-consuming and costly. The FreePrints Photobooks® app changes all that with the fastest, easiest way to create beautiful photo books—right on your iPhone or iPad. And best of all, you get one 20-page standard softcover photo book every month whenever you want one! You pay only a small delivery charge. There are no catches—no subscriptions or commitments™. Here’s how it works. • Get a 7x5(18x13cm) or 6x6(15x15cm) standard softcover cover photo book every month. • Optional premium hardcovers in 8x6(20x15cm), 8x8(20x20cm), 11x8(28x20cm), and 12x12(29x29cm) are also available. • Start out with 20 pages. Or add more pages for a small additional charge. • Pay only a small delivery charge of £5.99. The delivery charge never changes, no matter how many books you order. • There are no subscriptions or commitments. Crea…
App details
What you can learn from FreePrints Photobooks
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are FreePrints Photobooks's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FreePrints Photobooks runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C5CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.