Sampled from 6 of umiolog ウミオログ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CBCC4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
旅行や家族との時間。動画はたくさん撮ったのに、撮ったままになっていませんか? umiolog(ウミオログ)なら、iPhoneにある動画を選んで、1秒・2秒ずつつなぐだけ。いくつもの思い出が、短く見やすい1本のVlogになります。 動画編集が初めてでも、難しい操作を覚える必要はありません。使いたい場面を選んで、並べて、仕上がりを確認。色味や文字、好きな音楽を加える楽しさもあります。 広告なし。保存した動画にロゴも入りません。 まずはスマホにある動画で、最初の1本を作ってみませんか? 【長い動画から、お気に入りの瞬間を】 動画ごとに使いたい場面を選び、1秒・2秒ずつ短くつなげます。順番を入れ替えて、見せたい流れに。縦動画・横動画に対応しています。 ※3秒カットはProでご利用いただけます。 【色味を選んで、自分好みに】 色味のプリセット(LOOK)で、映像の雰囲気を手軽に調整。LUTを使った色づくりも楽しめます。 【日付やひとことを添えて】 旅先の名前、家族との記念日、その日の気持ち。 文字の位置・フォント・サイズ・太さ・色を調整…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are umiolog ウミオログ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: umiolog ウミオログ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CBCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.