Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Purplle - Beauty Shopping App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#B404B4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Purplle app is a very pocket-friendly app with Beauty & Cosmetic products for every budget. - Explore over 5000 natural Beauty and Makeup products under Rs 400 - Buy genuine brands including Wow Skin Science, Mamaearth, Good Vibes, Lakme, Maybelline, L’Oreal & many more - Find your perfect match—from the right serum to the right foundation—with our wide range of products - Don’t worry if you change your mind after shopping. It happens. We’ll refund your payment in just 2 days! - Shop products after reading authentic reviews on the app so you can be confident in your purchase Purplle is one of the highest top-rated online beauty & makeup shopping apps in India. With Sara Ali Khan as our brand ambassador, Purplle.com is India’s leading online beauty destination. Get all your favourite products at awesome discounts. You’ll find the best prices on the Internet on the Purpll…
App details
What you can learn from Purplle - Beauty Shopping App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Purplle - Beauty Shopping App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Purplle - Beauty Shopping App runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B404B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.