Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of McDonald’s U.K.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCB404 bg
#DD9E03
#CC945C accent
#111111 text
Screenshots
Icon palette
About this app
Download and place your first McDonald's order in restaurant, drive thru or delivery using the My McDonald's App. Ordering has never been easier with our new McDelivery feature. Or, if you prefer, why not have your order brought to you with Click & Serve? Available any time of day, with many restaurants open 24/7! Exclusive App Offers Fancy a cheeky mid-week treat? Check out our range of food offers available exclusively on the McDonald’s app. McDelivery® Need a night off cooking? You can now order McDonald’s delivery through the McDonald’s app! Order Ahead Want to make your breakfast AND your 9am train? Order ahead with the McDonald’s app to make picking up even easier. Click & Serve Want to park up and get your order brought over to your car? Park in a Click & Serve numbered bay, enter your bay number into the app and we’ll do the rest. Table Service How about a little bit of ‘m…
App details
What you can learn from McDonald’s U.K.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are McDonald’s U.K.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: McDonald’s U.K. runs a light set with one background colour (#FCB404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC945C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.