Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Gboard – the Google Keyboard's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C5CAC bg
#4972B7
#FCCC34 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Gboard is the keyboard from Google for your iPhone, packed with features to make typing effortless. On top of GIFs, emoji search and Glide Typing, the power of Google is at your fingertips with Google Search built in. Forget switching from app to app – just search and send, all from one place. GIFs – Search GIFs for the best reaction Emoji Search – Find the perfect emoji, faster Stickers – Create or share stickers to express yourself Glide Typing – Type faster by sliding your finger from letter to letter Search and send anything from Google: • Nearby shops and restaurants • Videos and images • Weather forecasts • News and articles • Sports scores • And anything else which you’d search for on Google Gboard for iPhone and iPad supports the following languages: • Afrikaans • Arabic • Azerbaijani • Belarusian • Bengali • Bulgarian • Catalan • Croatian • Czech • Danish • Dutch • …
App details
What you can learn from Gboard – the Google Keyboard
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Gboard – the Google Keyboard's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gboard – the Google Keyboard runs a dark set with one background colour (#2C5CAC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.